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Restructuring / Turnaround Strategies Case Study
Case Title:
Matsushita Electric Industrial Company: The Restructuring Strategies
Publication Year : 2004
Authors: Sireesha M, Sumit Kumar Chaudhuri
Industry: Consumer Electronics
Region: Japan
Case Code: RTS0037
Teaching Note: Not Available
Structured Assignment: Not Available
Abstract:
By the end of the 1990s, Matsushita Electric Industrial Company was hit by rapid changes in the domestic as well as the global electronics market. In 2003, it had a loss of 19.5 billion yen. However, by 2004, the company had an operating profit of 195.5 billion yen.
Pedagogical Objectives:
- To discuss the restructuring strategies adopted by Matsushita that paved the way for the future growth of the company.
Keywords : Global electronics manufacturers; Progress 2000 plan; Value creation 21; Corporate Panasonic marketing division; Profile of the world electronic industry; Restructuring / Turnaround Strategies Case Study; China-Matsushita's low cost manufacturing destination; Mergers and alliances of Matsushita; Brands of Matsushita; Sales of Matsushita products by category; Deconstruction and creation; New business segments of Matsushita; New consumer sales structure of Matsushita in Japan; Matsushita's concept of groupwide business and organisational restructuring; New management structure of Matsushita
